Ma, Y. (2019). Games for Women in China: from Masculine Image to Gender Identity. Paper presented at IAMCR Annual Conference, July 7-11, Madrid, Spain.
Ma, Y. and Cao S. (2020). Independence or Fandom: Collective Identity Contradiction among Players in Games for Women in China. Paper presented at ICA Annual Conference, May 21-25, Gold Coast, Australia.
Ma, Y. and Wu F. (2020). From Representation to Self-brand: How do Female Anchors in Chinese Sports Program Resist Male Gaze. Paper presented at ICA Annual Conference, May 21-25, Gold Coast, Australia.
Ma, Y. (2020). Mixed Blood between Fans and Anti-fans: The Collective Identity of Dog Fans in China Social Media. Paper presented at IAMCR Annual Conference, July 12-16, Tampere, Finland.
Ma, Y. (2020). What is After #MeToo: A Discourse Analysis of Gender Conflicts in Chinese Online Feminist Movement. Paper presented at IAMCR Annual Conference, July 12-16, Tampere, Finland.
Ma, Y. (2021). Credibility, Control, and Clicks: The Discursive Activist Practices of Feminist Media in Chinese Social Media. Paper presented at IAMCR Annual Conference, July 11-15, Nairobi, Kenya.
Liu, X. & Ma, Y. (2021). Unchanged Collective Honour and Emerging Individual Spirit: How to Re-Present Team Contest in Sports Movies of China and Russia. Paper presented at IAMCR Annual Conference, July 11-15, Nairobi, Kenya.
Ma, Y. (2022). Body, Nation, Emotion: A Critical Discourse Analysis of Chinese Media Coverage of the Tokyo Paralympic Games. Paper will be presented at the ICA Annual Conference , May 26-30, Paris, France.
Ma, Y. (2022). The Digital Divide and Digital Capital: A Field Study of Smartphone Use among Chinese Seniors. Paper presented at IAMCR Annual Conference, July 11-15, Beijing, China.
Ma, Y. & Zhang, Z. (2022). Watching the News for Beauty: A Critical Discourse Analysis of Chinese Female Journalist Wang Bingbing's News Video. Paper presented at IAMCR Annual Conference, July 11-15, Beijing, China.